Alfonso Cardalda Becomes New Chief Marketing Officer at Exness

He is known for having arranged partnerships with Rafael Nadal and Cristiano Ronaldo.

Exness, one of the largest financial trading platforms, announced on Wednesday that it appointed Alfonso Cardalda as its new Chief Marketing Officer. According to the press release shared with Finance Magnates, the new employee of the trading platform is a former PokerStars executive.

Cardalda served as Global Marketing Director and Director of Go to Market at PokerStars before joining Exness. He specializes in digital acquisition and brand building, with recent accomplishments including partnerships with Rafael Nadal, Cristiano Ronaldo, and, more recently, Red Bull Racing.

“I am extremely pleased to be joining a market-leading broker like Exness, not only because of its incredible trajectory of growth, but also because of its ethical approach to doing business. I look forward to discovering what we can achieve together and to being part of the brands further development and success,” he commented.

In his role at Exness, Cardalda will continue to develop the brokers brand and communications strategy, in addition to strengthening the acquisition of new consumers across all digital channels.

Exness March Figures

Early this month, Exness reported that it ended March with $2.48 trillion in total trading volume, which is a record in its operational history. The latest monthly figures came over a week after Finance Magnates had already published the brokers feat to reach the $2 trillion trading volume milestone, which is a record in the retail trading industry.

The monthly trading volume of March went up by 57% when compared to the same figure of the previous month. Year-over-year, the surge in trading volume was 167%.

Although Exness has its headquarters in Cyprus, it has a strong presence in markets outside of the European Union. The company has obtained several regulatory licenses over the years and is expanding aggressively in Asia and other emerging markets. The most recent regulatory license in its arsenal is from the South African financial market supervisor.