Prop Firm Tradeify Signs ‘The Nuke’ as Global Brand Ambassador

Miami-based prop trading firm Tradeify has officially announced a major long-term partnership with Luke “The Nuke” Littler, the current World Number 1 and reigning 2024/2025 PDC Darts World Champion. Littler joins Tradeify as its new Global Brand Ambassador, marking one of the companys most significant branding investments to date.

The collaboration launches Tradeifys new campaign, “The Champion Mindset,” which highlights the shared qualities needed to excel in both professional sports and the financial trading markets, including precision, discipline, and mental resilience.

Tradeify Makes First Major Move into Sports Sponsorship

This multi-year agreement represents Tradeify‘s first-ever sports partnership, reflecting the prop firm’s growing ambitions in the retail trading sector. For Littler, the deal comes at a pivotal point in his career as he prepares to defend his world this December and continue his rise as one of darts most iconic young stars.

As part of the sponsorship, Tradeify branding will appear on the back of Littlers playing shirt, giving the prop firm global visibility during major PDC events.

Leveraging ‘Littlermania’ to Expand the Tradeify Brand

The prop firm plans to leverage Littlers massive popularity—known worldwide as “Littlermania”—to engage new audiences and strengthen its mission of making prop trading more accessible.

To kick off the partnership, Tradeify has announced a highly engaging promotion:

➡️ A funded trading account giveaway for every 180 Littler scores at the upcoming World Championships.

This activation connects darts fans directly with the world of funded trading, expanding Tradeifys visibility among sports and trading communities alike.

Introducing Tradeify‘s ’Champion Mindset Campaign

The partnership also marks the debut of Tradeifys “Champion Mindset” campaign, which draws parallels between high-performance sport and successful trading. Both require:

• Strong mental focus
• Consistent discipline
• Precision under pressure
• The ability to execute with confidence

For Luke Littler, the campaign will highlight the remarkable accuracy and composure that propelled him to the top of professional darts. Tradeify has confirmed that more events, promotions, and educational content will roll out as part of the initiative.

A Strategic Boost for Tradeifys Global Growth

By signing one of the worlds most influential young athletes, Tradeify strengthens its global brand presence and positions itself at the intersection of competitive sport and modern prop trading.

The partnership signals a new chapter for the prop firm as it expands its outreach, enhances its community engagement, and reinforces its identity as an innovative leader in the prop trading industry.