AvaTrade launches AvaTradeGO, its in-house mobile platform

AvaTrade, the Dublin-based regulated online trading broker founded in 2006, has launched AvaTradeGO, a new in-house trading platform built for web and mobile users. The platform was developed as a bespoke mobile frontend to the existing off-the-shelf MetaTrader 4 terminal, giving the broker its own branded interface rather than relying on the standard third-party app.

The project, developed by fintech firm Devexperts, went from start to release in three months, with work beginning on March 1, 2017. A controlled launch to selected target client groups followed on November 1, 2017, at which point region-specific versions of the app adapted for China and Japan were also released.

Why AvaTrade built its own platform

AvaTrade's internal analysis found that the majority of its existing clients use only the mobile interface to monitor the market and issue trades. That finding drove the decision to invest in a custom frontend rather than continue with the standard MT4 mobile experience.

Devexperts used its existing DXmobile platform for iOS and Android as the starting point for the custom frontend, tailoring it to AvaTrade's needs. The result is a mobile trading app available on both operating systems.

What the new platform offers

Beyond standard trading functions such as charting, watchlist, order entry, symbol search and trade history, AvaTradeGO introduces features including market sentiments and trends, sharing of trades, and price alerts.

The app supports the full set of over-the-counter asset classes: Forex, CFDs on Equities, Futures, Indices, and Cryptocurrencies. The new mobile platform was designed to make it easier to attract customers with very little trading experience, while experienced traders benefit from the usability and 24x7 availability of their trading accounts.

A regulated, multinational broker

AvaTrade is a regulated multinational online trading broker offering FX and CFDs, based in Dublin, Ireland. The company is regulated in the EU, Japan, Australia, South Africa, the Middle East and the BVI, and operates across multiple jurisdictions. The broker is regulated in nine jurisdictions across six continents and offers various trading platforms and tools.

Separate from the in-house AvaTradeGO app, AvaTrade has also expanded its product line with other platforms, including AvaFutures, a retail-focused futures trading platform built on MT5 that went live on 24 June 2024.

Trading on margin carries a high level of risk and may not be suitable for all investors. Before trading, consider your investment objectives, experience level and risk appetite, and be aware that you can lose some or all of your initial investment.