Amana Offloads UK Unit in Strategic Shift Toward MENA

Amana has divested its UK-regulated arm, marking a fresh step in the brokers ongoing effort to streamline its structure around the MENA region.

The business sold is Amana Financial Services UK Limited, which is being acquired by 11:FS Holdings. Following the transaction, the UK entity is expected to adopt a new identity under the name Kinsworth Investments Ltd.

The buyer is understood to be preparing a broader brokerage model for the business, with future plans extending beyond CFDs into areas such as cash equities and fixed-income products. That suggests the UK company will not simply continue under its old setup, but instead be repositioned for a wider investment offering.

For Amana, the move appears to reflect a clearer geographic priority. The group has increasingly concentrated its attention on the MENA market, where its commercial presence is stronger and more central to its growth strategy. With an existing Cyprus entity still available for any future European expansion, maintaining a separate UK arm may no longer have been essential.

From an operational standpoint, the disposal also helps simplify the groups corporate structure. Fewer entities can mean lower administrative overlap and a more focused allocation of management resources, especially for a broker that has been sharpening its regional direction.

Amana operates under Dubai-based 180 Capital and is led by CEO Muhammad Rasoul. The latest transaction suggests the group is choosing concentration over footprint, narrowing its regulatory map in order to reinforce its core market.

For the acquiring side, the deal offers a ready-made regulated base in the UK, but with room to build something different from the business it is taking over. The planned rebrand and product expansion indicate that the acquired entity is being treated less as a continuation of the old model and more as the foundation for a new brokerage proposition.

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