Estonia's tech elite are getting behind a European challenger to Robinhood

• European investing app Lightyear is set to announce that it's raised $23 million in a funding round led by NordicNinja.
• A host of Estonia's top tech entrepreneurs — including ride-hailing unicorn Bolt's CEO Markus Villig — also invested in the company.
• Lightyear also debuted several AI features, including one that lets users see what caused a jump or fall in a stock's price on any given day.

Some of the biggest names of Estonia's tech scene are backing Lightyear, a startup looking to become Europe's answer to commission-free trading pioneer Robinhood.

Based in London, Lightyear develops an app that lets users invest in a range of over 5,000 stocks, exchange-traded funds and money market funds. It was founded by two former Wise employees, Martin Sokk and Mihkel Aamer, in 2021.

The company is set to announce later on Thursday that it has raised $23 million in a new round of funding led by NordicNinja, a Japanese-backed venture capital fund based in Europe. Estonian tech entrepreneur Markus Villig, who co-founded ride-hailing unicorn Bolt has also invested.

Lightyear CEO Sokk told CNBC that the firm didn't necessarily need to raise more cash for the business but chose to do so because of the caliber of investors involved.

“People like Markus have been building massive companies in many, many markets, and this is something that's really exciting for us because it's so hard to go into all the markets and understand their local dynamics and what people need,” he said.

Lightyear currently operates in 25 countries. However, with help from angel investors like Bolt's Villig, the firm will be able to launch in another five markets “pretty quickly,” Sokk said.

Villig told CNBC that it can be “challenging to scale a business across multiple countries in a heavily regulated sector,” adding that Europe's less developed retail investing market provides ample opportunities for disruption.

Other Estonian angel investors who have previously backed Lightyear also participated in the funding round, including Wise co-founder Taavet Hinrikus, Checkout.com's formerChief Technology Officer Ott Kaukver and Skype founding engineer Jaan Tallinn.

Estonia is widely considered a prominent tech hub in Europe. The country is home to the highest number of unicorns per capita in Europe, according to the Estonian Investment Agency. Meanwhile, Estonia's e-residency scheme has also enabled foreigners to become digital residents and launch their companies in the country.

The new round values five-year-old Lightyear at between $200 million and $300 million, significantly higher than its valuation in 2022 when it raised $25 million, according to two people familiar with the matter who preferred to remain anonymous as the information has not been made public.

Pushing into AI, crypto

Alongside the additional funding, Lightyear is also launching new artificial intelligence features. AI has been a hot area of investment for startups following the explosive popularity of generative AI services like OpenAI's ChatGPT.

One of the features, called “Why Did It Move,” allows users to select a point in time on a stock chart and see what happened that day to cause a jump or fall in a company's share price. The firm is also using AI to provide “bull” and “bear” theses on stocks as well as short updates on assets in their own portfolios.

“In the end, you're going to have two models” when it comes to investing, according to Sokk: “Self-driving money,” where you ask an AI to achieve certain investment goals, and a “manual gearbox” approach of figuring out different strategies and approaches on your own.

Still, the market for online investment products is heavily competitive. Lightyear faces some hefty competition from both incumbent brokerage services as well as more modern tech players such as Robinhood, Revolut and Trade Republic.

However, Sokk insists Lightyear is building a differentiated enough product to stand out from the crowd. While competitors like Robinhood profit from offering risky products like crypto and margin trading, Lightyear is focused on serving long-term investors, he told CNBC.

To that end, Sokk said Lightyear is planning on rolling out a crypto product of its own in two months' time — one that's “more focused on a long-term view.”