BUX and PrimaryBid Partnership Opens IPO Access for EU Retail Investors

Amsterdam-based BUX, a neo-broker without traditional intermediaries, has partnered with Londons PrimaryBid to give retail investors greater access to IPOs and other fundraising opportunities. Typically limited to institutional investors, this partnership opens the door for retail investors in the Netherlands and Belgium to participate in primary market offerings, supporting BUX's goal of making investing more accessible.

Since ABN AMRO acquired BUX earlier this year, BUX has been focused on transforming the investing landscape. By becoming the first pan-European partner to implement PrimaryBid‘s capital markets platform, BUX is enabling wider access to IPOs and follow-on fundraises in both the Netherlands and Belgium. With PrimaryBid’s platform already established in France, this partnership is set to expand that success into more European markets.

Expanding Retail Market Access

In France, PrimaryBid‘s solution has allowed over 30 SMEs to raise capital from retail investors over the last three years. This partnership with BUX aligns with the European Union’s upcoming Listing Act, aimed at simplifying fundraising regulations. Expected to take effect later this year, the act will make it easier for retail investors to participate in follow-on offerings and play a bigger role in capital markets.

Yorick Naeff, CEO of BUX, highlighted the vision driving this collaboration:

“For too long, access to primary offerings has been restricted to institutional investors. Our partnership with PrimaryBid is a critical step toward leveling the playing field. It gives retail investors unprecedented opportunities to shape their financial futures by participating in primary offerings. At BUX, our mission is to democratize investing, and this alliance brings us closer to that goal. Democratizing primary markets is also crucial for funding the real economy and boosting Europes economic resilience.”

This partnership‘s timing reflects the EU's efforts to foster inclusivity in capital markets. By loosening restrictions, the EU aims to encourage retail investors to engage more actively, a goal supported by ABN AMRO, which endorses BUX’s expanding role in the sector.

Innovation-Driven Empowerment for Retail Investors

Francois De Wiljes, Head of PrimaryBid SA, expressed confidence in replicating their success from France in new markets through this partnership:

“As technology-driven companies with a shared European vision, this partnership between BUX and PrimaryBid makes perfect sense. Together, I believe we can extend our success in France to markets like the Netherlands and Belgium.”

René van Vlerken, CEO of Euronext Amsterdam, echoed this optimism, noting that the partnership would expand cross-border retail participation and create new opportunities for issuers. This collaboration between BUX, PrimaryBid, and Euronext represents a unified commitment to advancing retail inclusion across Europes capital markets.

About BUX

BUX, a division of ABN AMRO N.V., is one of Europes leading neo-brokers. Its investment platform offers access to stocks, ETFs, and ETCs, alongside customizable Investment Plans. With a focus on simplifying the trading experience, BUX aims to make investing more affordable and accessible, helping a new generation achieve their financial goals. BUX operates in several European countries, including the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.