eToro Partners with X to Deliver Expert Financial Content

To provide a range of financial education materials in various forms, X and the international trading and investment site eToro have formed a strategic relationship. Through livestream events, on-demand video, and audio spaces, our partnership will provide clear and accurate investing advice. Key markets, such as the US, the UAE, Germany, France, Italy, Spain, and the UK, will see the launch of the program.

The collaboration aims to improve X users' financial literacy by making it more interesting and educational. Expert-led material will be included, bringing together thought leaders and analysts from the investing world.

These professionals will talk about hot subjects, provide their thoughts, and break down investing basics in real time on X. This initiative aims to develop a more informed and active investment community on the platform.

Furthermore, X and eToro have extended their partnership to sponsor X's Cashtag function, which operates in real time. In addition to allowing direct eToro investment, this tool offers TradingView charting and statistics on a wide variety of stocks, cryptocurrencies, and other assets. The objective is to enhance the accessibility of investment tools and data for X users, as well as increase their financial proficiency, via collaborative efforts.

X CEO Linda Yaccarino emphasized the significance of this partnership by saying, “Bringing eToro Academy to X is a testament to the strength of the partnership we have built together and the continued growth of the financial investment conversation on X.” The success of our partnership will expand on our creativity with hashtags and new features by adding more premium video content to the service.

X saw approximately 1.4 billion postings in 2023 that included investment or trading-related themes, a 54% increase from the previous year. The United States accounted for almost 342 million postings, although this still only made up less than 25% of the worldwide debate.

“We believe that there is power in shared knowledge,” said Yoni Assia, co-founder and CEO of eToro, expressing excitement for the expanded cooperation. We promote financial education via our eToro Academy and developed a collaborative, social investing platform because of this. After a long period of cooperation, we are happy to expand our relationship with X to provide further chances for financial education and the exchange of investing knowledge on X.

Through this agreement, eToro and X are demonstrating their shared commitment to providing their users with the information and resources necessary to make wise investing choices.