Abstract:AxisDirect, with its domain registered in 2009, is a brand under which Axis Securities Limited offers its retail broking and investment services. Its product offering includes Equity, Initial Public Offering, Derivatives, Mutual Fund, SIP, ETFs, NCDs, Bonds and Company FDs, Tax Planning and Insurance. You need to invest at least ₹50 Lakh with the company. It offers a platform available on web with an app version avaialable on PC and mobile phones.
| AxisDirect Review Summary | |
| Founded | 2009 |
| Registered Country/Region | India |
| Regulation | No regulation |
| Products & Services | Equity, Initial Public Offering, Derivatives, Mutual Fund, SIP, ETFs, NCDs, Bonds and Company FDs, Tax Planning, Insurance |
| Minimum Deposit | ₹50 Lakh |
| Trading Platform | AxisDirect RING |
| Customer Support | Address: Unit 002 A, Building - A, Agastya Corporate Park, Piramal Realty, Kamani Junction, Kurla West, Mumbai - 400 070; |
| Tel: 022-40508080; 022-61480808 | |
| Email: helpdesk@axisdirect.in | |
| Social media: Twitter, Facebook, LinkedIn | |
AxisDirect, with its domain registered in 2009, is a brand under which Axis Securities Limited offers its retail broking and investment services. Its product offering includes Equity, Initial Public Offering, Derivatives, Mutual Fund, SIP, ETFs, NCDs, Bonds and Company FDs, Tax Planning and Insurance. You need to invest at least ₹50 Lakh with the company. It offers a platform available on web with an app version avaialable on PC and mobile phones.
In addtion, it also offers a series of educational resources such as basic courses, webinars etc., to allow traders to obtain essential knowledge for successful trading.
However, one fact that is worth noting is that the broker currently operates without any valid regulation from any authority bodies, indicating less compliance to the rules and standards set by the authority.

| Pros | Cons |
| Many years' industry experience | Lack of regulation |
| Diverse products and services | |
| Low minimum deposit | |
| Multiple contact channels |

Regulation is crucial to evaluate the legitimacy and reliability of a brokerage firm, but in the case of AxisDirect, the broker operates without any valid regulatory oversight. The absence of a regulatory framework raises significant concerns regarding the broker's adherence to industry standards, financial transparency, and the protection of client interests.
AxisDirect offers a diverse range of financial products and services for its clients.
Investment Products
Insurance Products
Financial Solutions

AxisDirect offers a proprietary trading platform naming “AxisDirect RING”, which is avaialble through web on any devices, along with an app version downloadable from PC, iOS and Android devices.
The platform is said to offer analytical tools, investment strategies, curated watchlist and trading tools such as options calculator for easier and more efficient trade execution and transaction.


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