Abstract: Up Trend is one of the first licensed investment intermediaries in Bulgaria, established in 1997. It has been a member of the Bulgarian Stock Exchange and the Central Depository since 1998. The firm holds an EU-wide license and offers a wide range of financial services to both retail and institutional clients, including asset management, investment advisory, brokerage, IPO/SPO support, and financial instrument custody. It partners with platforms like Thomson Reuters, Capital IQ, Bloomberg, and FactSet to publish its market analyses. Its headquarters is in Sofia, Bulgaria.
| UP TREND Review Summary | |
| Founded | 1997 |
| Registered Country/Region | Bulgaria |
| Regulation | No regulation |
| Financial Services | Asset management, investment advisory, brokerage services, IPO/SPO support, financial instrument custody, etc. |
| Customer Support | Tel: +359 2 815 56 60 |
| Email: uptrend@uptrend.bg | |
| Address: Sofia 1407, blvd. Nikola Y. Vaptsarov No51A, fl. 1 | |
Up Trend is one of the first licensed investment intermediaries in Bulgaria, established in 1997. It has been a member of the Bulgarian Stock Exchange and the Central Depository since 1998. The firm holds an EU-wide license and offers a wide range of financial services to both retail and institutional clients, including asset management, investment advisory, brokerage, IPO/SPO support, and financial instrument custody. It partners with platforms like Thomson Reuters, Capital IQ, Bloomberg, and FactSet to publish its market analyses. Its headquarters is in Sofia, Bulgaria.
However, the broker is currently not being well-regulated by any official authorities, which should raise your attention due to possible less credibility and trustworthiness.

| Pros | Cons |
| Wide range of financial services | No regulation |
| Many years' industry experience |
The most important factor in measuring the safety of a brokerage platform is whether it is formally regulated. UP TREND is an unregulated broker, which means that the safety of users' funds and trading activities are not effectively protected. Investors should choose UP TREND with caution.

Up Trend Ltd. offers a broad range of investment services for both retail and institutional clients, including:
They offer brokerage services with access to:
| Trading Instruments | Supported |
| Stocks | ✔ |
| ETFs | ✔ |
| Bonds | ✔ |
| Forex | ✔ |
| Commodities | ✔ |
| CFDs | ✔ |
| Indices | ✔ |
| Derivatives | ✔ |
| Cryptocurrencies | ❌ |
| Options | ❌ |

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