WIKIFX REPORT: WOMEN ACCOUNT FOR 25% OF NEW SAXO BANK CLIENTS

Women form 25 percent of new clients globally, with the majority being between the age of 20 and 40, according to Saxo Banks database of registered users. The increase in the number of female clients was identified across its 16 offices.

As part of International Women‘s Day, Saxo launched a video series with BlackRock’s Global CIO of Multi-Asset Solutions Simona Paravani-Mellinghoff, where she discusses different components of investing as well as diversity and inclusion.

NEW WOMEN INVESTORS ROSE BY 354% IN 2020

According to the broker, new women investors rose by 354 percent in 2020 compared to 288 percent for men. The positive trend continued into 2021.

So far in 2022, as many as half of Saxo Banks offices welcomed more than 25 percent of new female clients. The influx of new female clients are also generally younger, as the client base evolves to be more diverse.

Kim Fournais, Founder and CEO of Saxo Bank, said: At Saxo, we believe that everyone should have the opportunity to fulfill their financial aspirations and make an impact, and investing is one of the ways to make an impact, for themselves and for the world and communities around them.

“This International Womens Day, we are encouraged to see more women choosing to put their trust in Saxo to be their partner as they trade and invest into their future. While we are still far from equal representation, the trend is currently picking up in the right direction”, he continued.

“Saxo is committed to continue to close the gender investing gap and support women in their investing journeys. We do this through a broad palette of initiatives for clients such as providing expert insights on investing, educational seminars, low brokerage fees, and, among many other things, referral programmes.”

In November 2021, Saxo Markets Australia hired Jessica Amir, a former Senior Market Analyst and Presenter at Bell Direct, as the brokers market strategist.

“I‘m incredibly excited to be joining a global fintech pioneer like Saxo. Over the last 15 years, I’ve become increasingly passionate about demystifying the finance world and global markets. I also extremely enjoy helping investors understand what drives markets and how they can maximize their investments,” Amir said at the time.

Prior to Jessica Amirs two years at Bell Direct, she was Head of News and Content at Finance News Network, which was taken over by Sequoia Financial Group during her time there.

Saxo has shared the most popular stocks among female clients in 2022:

Meta Platforms Inc.

Tesla Inc.

Novo Nordisk B A/S

Microsoft Corp.

Apple Inc.

ASML Holding

iShares Core S&P 500 UCITS ETF

Vestas Wind Systems A/S

NVidia Corp.

Shell PLC

DENMARK

Novo Nordisk B A/S

Vestas Wind Systems A/S

Bavarian Nordic A/S

Ørsted A/S

Danske Bank A/S

DSV A/S

XACT OMXC25 UCITS ETF

Tesla Inc.

Meta Platforms Inc.

Sparindex – INDEX OMX C25 KL

UK

Apple Inc.

Amazon.com Inc.

Microsoft Corp.

Meta Platforms Inc.

Tesla Inc.

BP Plc

Alphabet Inc. – A Share

Vanguard S&P 500 UCITS ETF

Lloyds Banking Group Plc

MBH Corporation Plc

FRANCE

TotalEnergies SE

Orpea

EDF

Societe Generale

LVMH Moet Hennessy Louis Vuitton

SOITEC

Alstom SA

ORANGE

Air Liquide

Amundi ETF MSCI World UCITS ETF

SINGAPORE

Tesla Inc.

Meta Platforms Inc.

iShares Core S&P 500 UCITS ETF

Microsoft Corp.

iShares Core Emerging Markets IMI UCITS ETF

iShares Physical Gold ETC

Apple Inc.

iShares Core FTSE 100 UCITS ETF

iShares Developed Markets Property Yield UCITS ETF

iShares US Aggregate Bond UCITS ETF

HONG KONG

NVidia Corp.

Microsoft Corp.

Alibaba Group Holding Ltd

Tesla Inc.

Vanguard S&P 500 ETF

Meta Platforms Inc.

Taiwan Semiconductor

Amazon.com Inc.

Netflix Inc.

Invesco QQQ Trust, Series 1

THE NETHERLANDS

Shell PLC

ASML Holding

Philips (Royal)

ING Groep

ASM International

Aegon

ArcelorMittal

BE Semiconductor Industries

Just Eat Takeaway

Unilever Plc

BELGIUM

Ageas NV

AB Inbev

ASML Holding

Dieteren Group

Sofina SA

Bpost

Microsoft Corp.

Bekaert

Prosus

UCB SA