Axi Launches Direct Crypto Trading Service as Brokers Expand Digital Asset Offerings

The integration of cryptocurrency trading into traditional forex and CFD platforms continues to accelerate. Broker Axi has become the latest firm to enter this space, announcing the launch of a new service called Axi Buy Crypto, which allows clients to buy, sell, and hold digital assets directly within the brokers trading environment.

The move places Axi alongside several major industry players that have recently expanded beyond crypto derivatives into direct crypto access.

Direct Crypto Access Within the Broker Platform

According to the company, the new Buy Crypto service is designed to simplify the process of accessing digital assets for existing clients. Instead of relying on external exchanges, traders can manage crypto holdings directly within the Axi ecosystem.

The product enables users to purchase, sell, or hold major cryptocurrencies through a unified platform interface. Alongside the trading functionality, Axi said the service includes integrated market tools, pricing transparency, and educational resources intended to help traders better understand digital asset markets.

Stuart Cooke, Head of New Business at Axi, noted that demand from retail traders to diversify into cryptocurrencies continues to grow. He emphasized that digital asset trading should meet the same standards of credibility and transparency expected in traditional financial markets.

Following a Wider Industry Trend

Axis move reflects a broader shift taking place across the retail brokerage industry. Over the past year, several well-known CFD brokers have taken steps to integrate direct crypto trading services alongside their existing derivatives offerings.

Broker Pepperstone recently introduced a dedicated crypto exchange for Australian users, listing several major cryptocurrencies and stablecoins paired against the Australian dollar. Meanwhile, IG Group has also entered the spot crypto market in the UK after obtaining a cryptoasset registration from the Financial Conduct Authority (FCA).

These developments indicate that brokers are increasingly seeking to position themselves as multi-asset trading platforms rather than purely forex or CFD providers.

Building on Axis Crypto Derivatives Offering

The launch of Buy Crypto follows another digital-asset initiative introduced by Axi last year. The broker rolled out fiat-settled crypto perpetual contracts, which allow traders to speculate on cryptocurrency price movements without converting funds into stablecoins.

These contracts are settled directly in fiat currencies, a structure the company said helps reduce counterparty risk and improve transaction transparency. The design also addresses concerns that have emerged across the crypto derivatives market regarding settlement mechanisms and investor protection.

By combining fiat-settled derivatives with direct crypto ownership options, Axi appears to be building a broader digital-asset trading ecosystem within its existing brokerage framework.

Crypto Becomes a Core Asset Class for Brokers

The growing involvement of forex and CFD brokers in crypto trading reflects how digital assets are gradually becoming a mainstream component of retail trading portfolios.

For brokers, adding crypto products can extend trading hours, increase market participation during periods of currency market stability, and attract new traders interested in digital assets. For clients, accessing crypto through established brokerage platforms may offer a more familiar trading environment compared with standalone crypto exchanges.

However, the expansion also comes at a time when regulators globally are paying closer attention to investor protection, transparency, and risk management in crypto markets.

As more brokers introduce direct digital-asset services, the challenge will be balancing product innovation with the regulatory standards expected in the broader financial industry.